eSIM Adoption Gains Momentum in Travel, Yet Awareness and Usage Lag Behind

 

CounterPoint Research conducted a Consumer eSIM Awareness Survey which highlights the state of user experience and adoption of eSIMs. According to the survey, eSIMs are becoming popular among consumers but there are still some obstacles in awareness and adoption of this tech. The survey was conducted among 3,500+ respondents from different countries. 87% of the respondents said that eSIMs are very helpful and important during travel for them. Most of the respondents said that they use eSIMs because it has great connectivity and low roaming fee advantages.

Even with a lot of consumers aware of eSIMs and its advantages, only 24% of them have used eSIMs during their travels. 61% of the consumers who use eSIMs regularly have used them for their travels too. Mohit Agrawal, Research Director at CounterPoint, says that people who have used eSIMs know how beneficial it is because of its connectivity while roaming internationally. This shows that many people are going to use them in the future, but first we need to make more people aware of eSIMs and its advantages.

The survey also found that there was a big difference in eSIMs usage during travels across different regions. People in the US have overall high usage of eSIMs while people from countries like France, Germany and Poland used eSIMs for travels only. 39% of the respondents who use eSIMs said that they still haven’t used travel eSIMs and want to explore them soon.  

Younger consumers are more likely to use eSIMs during travel as compared to older consumers who prefer traditional roaming. Growth of travel eSIMs is a good trend among consumers nonetheless because it shows the potential eSIMs have. Consumers just need a little more awareness and transparent pricing to get themselves eSIMs, for regular as well as travel use.