Marketing Leaders Are Amplifying Results by Tapping Into Audio

How does your brand sound? That’s a question that Adweek and panelists from Hinge, Molson Coors, Adswizz, Twitter, Samsung and more set out to answer at Adweek’s Spotlight: Audio event. For generations, audio has been used in advertising, from catchy jingles and catchphrases to emotion-invoking music. But Twitter’s Alex Josephson noted it’s also equipped for…

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https://www.cupbord.com/2021/12/24/marketing-leaders-are-amplifying-results-by-tapping-into-audio/